what we saw in the 20th century was america is the world's large manufacturer. we've lost many manufacturing jobs. the reason why we lost them was labor arbitrage. labor moved to lower cost companies in asia primarily. the reason why we kept the manufacturing jobs we have was automation by and large. but that really is the big the boeings, ford's, g.m.s big stuff, heavy investment in tooling and close to market, prance fortation. the other stuff textiles, electronics were moved to asia and beyond. that was the outflow. now on things like the web things like technology we didn't see that same outflow. we saw inflow. because the jobs created were higher trained jobs, more skilled, more knowledge worker jobs that the machinery was desk top size and everyone had access to it. now we have the computer desk top sized manufacturing tools. and we have smaller and smaller labor components in the products. >> what do we need to be doing that the doll houses that you mention in your books, that they have to play in the real world and come up with the idea of precipitating